Who is House2Home?

A home decor centered ecom store that solely focuses on transforming rooms into a beautiful display of style and personality. The store only sells accessories and items that are easily transferable which means no furniture or large items.  

Problem: Users want to be able to decorate their living spaces with confidence and with items that really compliment together while staying within a specific budget.

Solution created: A tool that can be added into the already existing ecom store website that can display products within a real living space and show potential decorative ideas and product connection from the ecom store inventory.

*Screen that was the main focus and solution to the problem being solved

The Solution Sketch

From this….

Day 3: Decision and Supporting Research

I made a decision to run with what I sketched with consideration of tweaking where elements will go and that is where some of my extra research came into play.

I found these to be popular themes.

Theme List

1. Contemporary Style: Clean lines, minimalistic, and modern aesthetics.

2. Traditional Style: Classic and timeless designs, often inspired by historical eras.

3. Minimalist Design: Focuses on simplicity, functionality, and the use of minimal furnishings.

4. Bohemian Decor: Eclectic, free-spirited, and colorful designs with a mix of patterns and textures.

5. Scandinavian Design: Emphasizes simplicity, functionality, and light colors with a cozy feel.

6. Industrial Style: Features raw materials, exposed pipes, and a utilitarian aesthetic.

7. Farmhouse Decor: Rustic and cozy, often characterized by reclaimed wood and vintage elements.

8. Mid-Century Modern: Designs from the mid-20th century, featuring clean lines and retro furnishings.

9. Coastal Decor: Inspired by beach and seaside aesthetics, using light colors and natural materials.

10. Eclectic Design: A mix of various styles, combining different elements and periods.

11. Art Deco Style: Glamorous and luxurious designs with geometric patterns and bold colors.

12. Rustic Decor: Emphasizes natural and weathered materials, creating a warm and inviting atmosphere.

13. Shabby Chic: Vintage-inspired, with distressed furniture and soft pastel colors.

14. Japanese Zen: Minimalistic and peaceful, focusing on simplicity and natural elements.

15. Urban Modern: Contemporary design with an urban flair, often incorporating industrial elements.

16. French Country Style: Rustic and elegant, featuring warm colors and natural textures.

17. Art Nouveau: Inspired by natural forms, with flowing lines and organic motifs.

18. Gothic Revival: Incorporates medieval and gothic architectural elements for a dramatic look.

19. Tropical Decor: Vibrant colors, natural textures, and botanical prints inspired by tropical environments.

I also dug deeper into which categories would fit for the House 2 Home criteria. 

Categories

Textiles:

• Curtains                                            

• Throw pillows

• Blankets

·  Lighting:

• Table lamps

• Floor lamps

• Pendant lights

• Wall sconces

·  Wall Decor:

• Artwork

• Mirrors

• Wall clocks

• Tapestries

·  Decorative Accessories:

• Vases

• Sculptures

• Candles and candle holders

• Decorative bowls

• Trinkets and collectibles

·  Window Treatments:

• Shades

• Shutters

• Drapes

• Valances

I added four more screens on the back of my sketches I made for day two but continued the process until purchasing the items.

*Sketches of DIY option, bottom half of photo rendering and product list page, and check out process.

Day 4: Design Prototype

Prototyping time! I decided to run with what I sketched with consideration of slight tweaks and higher fidelity elements. What I did is use the project slide that contained what the ecom site looked like and copied the picture into Marvel App to have something to start my frame work. 

Having this provided gave me a header and color scheme that I can base the rest of the design off of. 

With several steps embedded into one screen I ended up making 11 screens and didn’t go into detail for the DIY route of designing a room. My main focus was to display the Smart I-Design feature anyways and that was what I did without going too far into the project. Marvel is a great tool for conveying a desktop product and allowing me to access wireframe elements that made it a little bit faster to establish the page framework. 

Here are the screenshots of the prototype:

Main Focus Screen for this project before and after user interaction.

Link to Prototype: https://marvelapp.com/prototype/3157db86

Goals for testing: I need to see if other people (users) can see this to be a feasible product that can provide actual value to a decorative industry. 

Obviously, I also want to know the pain points and what they like and dislike from the user flow. 

Day 5: User Interviews

Interview Script and Notes link: https://docs.google.com/document/d/1UbsAOTx7zZw-T3XSNxJG5U5vP3HZSxYlGqqVtqPeg4w/edit?usp=sharing

Interview Takeaways

I noticed that the process was easy for the participants to figure out and follow step by step because I created it in a step by step format. There was just some confusion due to prototype restrictions where they wanted to see more features but it wouldn't be able to perform those things, for example the budget slider being able to actually slide and change the value in the box.

The Positives

• Everyone was impressed with the concept and they all said it would be a useful tool and provide value.

• The photo rendering and re-render feature was a big hit and would be a leg over the competition. 

Suggested Fixes and Adjustments

• Header and Ecom Site was not satisfying to the eye since it was low quality and misleading.

• Options to add paint color to rooms and adjust lighting would be considered.

• I also need to work on the DIY options user flow.

• Add hyperlinks to products in the product list underneath the room rendering.

*Add a checkbox on the left of each product in the product list so you can choose what to order from the list.*